Are you struggling to reach your target market through your online marketplace? You are not alone; according to Google, while millions of websites are indexed daily, only 52% of these are making any revenue. Well, the internet marketplace has changed a lot over the last one decade and for your online business to remain competitive, you have to keep adapting to these changes. The most important component in your search engine optimization (SEO) campaign right now should be keyword research because this is what makes or breaks any online business. However beautiful your website, you will still not achieve your SEO goals if you are not ranking for the right keywords. Regardless of well thought out your SEO strategy is, it will live and die by the keywords you choose and this is a good reason to take time to understand how best to incorporate keyword research into your SEO campaign.
Why Worry about SEO anyway?
Wait, didn’t some internet authority say SEO is dead? Why should you care about an expensive strategy when you are already struggling with your ongoing marketing campaign? These are concerns most website owners have but if you have any doubts about the role of SEO, you just need to look at the numbers. A survey published on the Search Engine Journal highlights that 93% of all internet experiences begin with a search engine.
This is an eye-opener because it means that if your website is not visible on search results, you will never reach your target market. In fact, a research by Outbrain says that search is still the #1 driver of traffic to content websites beating social media by over 300%. Now, considering that 75% of internet users don’t scroll past the 1st page of search engine result pages (SERPs), it becomes obvious that SEO must be at the core of all your online marketing campaigns.
You have to consider that in this unique marketplace, you are going against the best brands and you have to be innovative in order to stay ahead. As a startup or small business, you must consider SEO as your trump card because it allows you to fight at the same level with everyone else in your niche.
The Place of Keywords in SEO
Keywords are crucial because they are the search queries that your target user will most likely use. If you are selling used cars in Miami, a keyword you might target is ‘best-used cars in Miami’. Well, this is how things are supposed to work in an idyllic situation but the internet marketplace is nothing but idyllic. There is a viciously competitive environment where your competition is continuously angling to eat into your customer base.
The idea here is to ensure you the target for keywords that will drive lots of traffic to your website. Remember these are the same keywords your competition will be bidding for and this is what makes keyword research so important.
So, how do you out think your competition when looking for the best target keywords to use in your SEO campaign?This SEO blueprint guide will give you deep insight on keyword research and how to go about it. Among the things to consider before and during your keyword search are:
- Goal of your SEO campaign
Every online business wants to rank highly on SERPs and this is the main concern in keyword research. However, try to narrow down your goals by customizing it to your specific business needs. For instance, are you interested in building an email list or drive traffic to your new website? Once you define your goals, it becomes easier to identify keywords that can work.
- Intent of The Keywords
When coming up with a keyword, you have to consider what the intent of the user is. You can either have informational keywords that aim at users looking for more details about a service or product or transactional keywords that users will search when looking to buy something. Before choosing the keywords, consider what type of content you have on your pages.
- Volume And Difficulty
Ahead term is a keyword with less than 3 words while a long-term keyword has more than 4 words. Head terms are more common and they have higher average monthly search volume (AMSV). On the other hand, long-tail keywords are more specific and they have lower average monthly search volume (AMSV).
Well, when choosing keywords, it might seem obvious that head terms are the best keywords to use because they garner more searches. However, these are very hard to rank for and this is the reason you should use long-tail keywords, which are more specific and precise. You also have a better chance of converting organic visitors who use long-term keywords.
Conducting Your Keyword Research
Now that you have in mind the key ingredients you need for your keyword research, why not get an overview of the approaches you can use to get the most out of the process? Take a look:
- Manual Keyword Search
While most SEOs trust tools for keyword research, it is important to learn how to manually do this without such tools. The process involves first finding potential keywords by looking at average monthly search volumes and then determining the difficulty of the keywords by looking at the competition using the keywords. In essence, you have to consider whether you have better content than they have or whether your website has more positives in terms of SEO ranking.
- Using Keyword Research Tools
These tools are readily available online and they give invaluable data on any keyword you have in mind. Among the popular keyword tools, you can use are LongTailPro, SEMrush and Ninja Outreach among others. These tools automate your keyword research and make it easier to find the best keywords.
The keywords you choose have a big impact on the success of your SEO campaign. By finding the right keywords using these techniques, you are able to boost conversion by targeting the relevant traffic and with the right content, you will soon become an authority in your niche. However stiff the competition in your niche, the right keyword choice gives you a good chance to stay ahead of the pack and meet your marketing objectives.