A Simple How-To Guide: Expanding Your Business with Email Marketing

When asked, many business owners believe that email marketing is outdated and a thing of the past, an answer typically followed by how revolutionary social media is. However, email marketing is still as strong as it always has been and is still renowned for being an essential tool for a marketer and business owner’s utility belt. By far the most popular form of email marketing is in a newsletter format, but many entrepreneurs are scratching their heads, looking for other ways to expand their business.

Today, we’ll explore a several ways you can use innovative new ideas to expand your business, connecting with new leads, converting them into sales and connecting with all your customers in new and exciting ways.

Enhance Your Existing Brand Recognition

No matter what kind of email you’re sending, whether it’s a newsletter, a product notification or anything else, you can amplify and embed your brand’s image into the minds of your readers using a variety of simple techniques. The best way to do this is by creating an email template to base your emails on. Within this template, you’ll need to include your company logo, a set color scheme and any other brand graphics that are related to your business. This will help you to build awareness and recognition of your brand.

Enhance Your E-Commerce Experience

Statistics show that around a third of all e-commerce website traffic is visitors that have already been to your store. That means the remaining two-thirds are first-time visitors who are unlikely to return. Using email marketing strategies, these are the visitors you want to target. The best way to achieve this is by creating and building an email list of the visitors who come to your online store.

For example, if you use the Shopify platform, you can set up a discount code, even if it’s 5%, for people inputting their email addresses. Once people have inputted their email, it will be added to your mailing list, enabling you to send them personalized content to draw them back to your store, therefore, increasing your leads and sales.

Utilize Calls to Action

When creating your emails, set out to define the purpose of each email. With a purpose in mind, it will be easier to focus on one particular item, product, service or feature to draw your reader’s attention to. Contain too much information in your emails and your readers will quickly get confused and will lose interest in your content and therefore your business. After you have explained one item in your email, feature a Call to Action at the bottom of the text. This will drive people to your website or store, therefore expanding your business.

Supply High-Quality Content

One of the greatest aspects of email marketing is the ability to send your readers valuable and engaging content that connects with them on a personal level. When creating your emails, ensure your message isn’t completely promotional and actually provides some value in their lives. This will ensure they will want to read your emails, ultimately connecting them with your business. Even if your readers don’t buy anything the first time, provide them with something of value that they can take away.

If you have any doubts about your ability to write high-quality content, don’t risk sending it out to your readers. Instead, you can outsource your email writing tasks to third party writing services, such as Best Australian Writers, that can connect you to high-quality writers that will guarantee positive feedback from your customers.

Optimize for Mobile Devices

Over 50% of your readers will access your emails through their mobile devices. This means you need to ensure your emails are short, precise and stick to the point. If your readers are on the move, either commuting to and from work or even lounging around at home, they won’t want to read an email that’s thousands of words long. Try to keep your email content below 500 words (maximum) and ensure everything is nicely laid out, you use a readable font and that your call to action buttons are clear.

Be Personal and Connectable

Thanks to advances in recent technologies, there are a ton of automated email marketing software packages that allow you to create unique email lists so you can target your demographics in the best way possible. Create separate lists for your various demographics, and you’ll be able to create emails that connect in the best possible way, driving up your lead numbers and revenue.

For example, some of the lists you can include; Gender, various age ranges, first-time visitors, loyal customers, customers who have purchased items and customers that have items pending in their baskets. By separating your lists, a relatively easy aspect to set up, you can run multiple campaigns that target and retarget selective users, driving them to your website in the most effective way possible.

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