Starting a Cleaning Business from Scratch with No Money


Start Your Own Cleaning Business

Starting a cleaning business can be a rewarding venture, offering flexibility, independence, and the potential for growth.

Even if you have no money to invest initially, it’s possible to start your own cleaning business by leveraging creativity, resourcefulness, and determination.

This guide will walk you through the steps to get your cleaning business off the ground without a significant upfront investment.

1. Research and Plan

Before diving in, it’s crucial to conduct thorough research and create a solid plan for your business.

Market Research

  • Identify Your Niche: Determine the type of cleaning services you want to offer—residential, commercial, or specialized cleaning (e.g., carpet cleaning, window cleaning).
  • Analyze Competitors: Look at other cleaning businesses in your area. Identify their strengths, weaknesses, and pricing strategies.
  • Target Audience: Define your ideal customer and understand their needs and preferences.

Business Plan

  • Set Goals: Outline your short-term and long-term goals for your cleaning business.
  • Create a Budget: Although you’re starting with no money, estimate future expenses and potential income.
  • Legal Structure: Decide on the legal structure of your business (e.g., sole proprietorship, partnership) and understand the associated regulations and tax implications.

2. Utilize Free and Low-Cost Resources

Starting a business with no money means being resourceful and taking advantage of free or low-cost resources available to you.

Online Resources

  • Business Name and Logo: Use free tools like Canva to design a professional logo and create marketing materials.
  • Website and Social Media: Set up a free website using platforms like WordPress or Wix, and create social media profiles on platforms such as Facebook, Instagram, and LinkedIn to promote your services.
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  • Friends and Family: Let your friends and family know about your new venture. They can help spread the word and might even be your first customers.
  • Local Community: Join local business groups, attend networking events, and participate in community activities to build connections.

Free Advertising

  • Online Marketplaces: Post your services on free online marketplaces like Craigslist, Facebook Marketplace, and local community boards.
  • Word of Mouth: Encourage satisfied customers to refer your services to others. Offer a discount or small incentive for each referral.

3. Start with Basic Supplies

You don’t need expensive equipment to start a cleaning business. Begin with basic supplies that you can acquire at minimal cost.

Essential Supplies

  • Cleaning Solutions: Purchase multipurpose cleaners, glass cleaners, and disinfectants.
  • Tools and Equipment: Start with basic tools like sponges, scrub brushes, mop, bucket, and vacuum cleaner.
  • Personal Protective Equipment: Ensure you have gloves and masks to protect yourself while cleaning.

Creative Solutions

  • DIY Cleaners: Use homemade cleaning solutions made from everyday household items like vinegar, baking soda, and lemon.
  • Borrow or Rent: Borrow equipment from friends or family or consider renting tools until you can afford to buy your own.

4. Offer Excellent Service

Delivering exceptional service is key to building a loyal customer base and gaining referrals.


  • Punctuality: Always arrive on time and be consistent with your schedule.
  • Communication: Maintain clear and open communication with your clients about their needs and any changes in schedule.

Quality of Work

  • Attention to Detail: Ensure thorough cleaning and pay attention to the smallest details.
  • Customer Satisfaction: Follow up with clients to ensure they are satisfied with your service and address any concerns promptly.
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5. Grow Your Business

As you start to generate income, reinvest in your business to help it grow.

Expand Services

  • Specialized Cleaning: Offer additional services like deep cleaning, move-in/move-out cleaning, or eco-friendly cleaning.
  • Commercial Contracts: Pursue contracts with local businesses to secure steady, recurring income.

Hire Help

  • Part-Time Workers: As your client base grows, consider hiring part-time workers to help manage the workload.
  • Training: Provide training to ensure your team maintains the high standards of cleaning you established.

Marketing and Branding

  • Professional Website: Invest in a more professional website and consider SEO to attract more clients.
  • Paid Advertising: Use a portion of your earnings to invest in targeted online ads and local advertising.


Starting a cleaning business from scratch with no money is challenging but entirely possible with careful planning, resourcefulness, and dedication.

By leveraging free resources, providing excellent service, and gradually reinvesting in your business, you can build a successful and profitable cleaning enterprise.

Stay committed to your goals, continually seek opportunities for growth, and watch your cleaning business thrive.